Workflow
Management
Solution
BMW Korea needs a simple workflow-oriented solution for authority communication and documentation that allows tasks to be handed over to different people and to keep track of the progress to comply with delivery deadlines, as these are subject to significant penalties.
Bring Business Insight using Business Intelligence and Data Analytics
BMW Korea has various data sources from sales, aftersales (customer support), marketing, etc and it is being accumulated and becoming a large data set. To increase utilization and business insight (increase sales, loyalty, maximize customer satisfaction) of all the data we are accumulating, we need to have an efficient big data analytics solutions, tools or methods.
Fleet Management & Monitoring
BMW Korea is working on its DMS NEXT project, which is
re-engineering the whole dealer sales management system. To
enhance the test-drive process which is one of legendary
moments of the customer
experience, we need a solution
for monitoring the demo cars’ status
(pick-up, return,
schedule, location)
on real-time basis. In the end,
this solution should be connected to DMS NEXT via an API.
Marketing Trend
Analysis &
Brand Management
BMW Korea is looking for a brand
and marketing campaign
solution
that can provide :
- Target group & market analysis
- Activity recommendation &
evaluation
- Brand monitoring
Automated Mobile App Testing
Having a test system for the myBMW App (iOS/Android) with a
swarm of automated app-instances simulating customer
behavior for new or existing functions for (a) testing new
functionality prior to launch and (b) monitoring the
productive (=customer) environment regarding any faults.
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